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Friday, June 9, 2023

Chatbot Technology Raises Concerns Among Publishers About Decreased Readership

Over the past two decades, the publication industry has struggled to adapt to the rise of the internet, as print distribution has dropped and tech firms have sucked up vast amounts of advertising money.

The latest artificial intelligence. Since search engines are still in beta, publications like Condé Nast and Vice have not felt the effects on their sales. But many are forming task groups to evaluate options, making the subject a priority at industry conventions, and, through a trade association, preparing a drive to be compensated for the use of their material by robots in an effort to protect the industry from being upended without their input.

The connection between search engines and the media outlets that disseminate their content is complicated, to say the least. The search engines gain credibility by including authoritative sources in their findings, while the publications gain users by being linked to from the search engines.

According to Brian Morrissey of The Rebooting, a magazine covering the media industry, Google’s search traffic makes up half or more of a site’s total views.

According to Gannett’s head of search and product, Kyle Sutton, the partnership has been fruitful up until this point.

Insider’s digital news brand head Barbara Peng said the new options could alter that. Bing, Microsoft’s search engine, will soon feature the robot. Bard, Google’s search robot, operates independently from the company’s primary search index.

Publishers are increasingly concerned about the effects of “generative” artificial intelligence, which can create text, pictures, and other media in response to input. According to the website, this topic will be discussed at length during major presentations at the World Conference of News Media in New York this coming May.

According to COO Cory Haik, Vice Media has formed a task group in recent months to analyse the company’s strategy. She prophesied that it would change the publication industry in ways that were “massive” and “unfathomable at the time.

A deputy business editor was named on Tuesday to head an internal committee investigating the implications of artificial intelligence for The Washington Post’s reporting and online strategy.

If you don’t get out early and specify what the problems are and the responsibilities, then you will find yourself on the defensive,” Robert Thomson, CEO of News Corp, said in an interview. Thomson has been at the forefront of efforts to get tech firms to pay for news material for years.

Mr. Thomson argued that tech firms should compensate authors for the use of their material in A.I. chatbots. The findings provided by the robots are the product of a process of knowledge synthesis. He also said that News Corp, the parent company of such publications as The Wall Street Journal and The New York Post, was in discussions with “a handful of businesses” about the exploitation of its material, though he did not name names.

Condé Nast CEO Roger Lynch, whose company publishes magazines like Vogue, Vanity Fair, and Glamour, concurred that artists should be paid. An advantage for writers is that “they’ll have to go to trustworthy sources” because people won’t be able to tell which online articles to believe.

The New York Times is part of the 2,000-member News Media Coalition, which is developing rules to govern the future of artificial intelligence. tools, and the accompanying legislation, to safeguard authors and editors. A copy of the guidelines states that using source material in AI research and development is prohibited. need “a mutual understanding and authorization to proceed.”

The recommendations also state that any new laws or policies that create allowances to copyright law for A.I. must be “provide adequate value” for high-quality, trustworthy journalistic material and businesses. must not reduce safeguards for authors’ work.

News Media Alliance vice president Danielle Coffey suggested the Journalism Competition and Preservation Act as a possible solution; the bill would enable publishers to collectively negotiate with tech companies over revenue sharing, and as written, it would also take into account the use of content by generative artificial intelligence. Minnesota Democrat Amy Klobuchar and Louisiana Republican John Kennedy are set to resubmit the measure on Thursday after it failed to pass last year.

David Faber
I am a Business Journalist of The National Era
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