Apple unveiled the iPhone 13 Pro and iPhone 13 Pro Max, which feature slightly larger displays, faster processors, and better cameras — but no other significant improvements over the previous models.
Apple officials presented the enhancements in the new iPhone 13 as major breakthroughs in a taped infomercial, but the gadget looks and operates quite similarly to the iPhones that Apple promoted last year, despite the upgrades.
New iPhones, according to Apple, have an improved display and battery life as well as higher-capacity cameras and processing capability for video and photos. In addition to having previously stretched the screen almost to the edge of the smartphone, Apple has somewhat increased its size by decreasing the size of the tiny notch at the top of the display. Its flat-edge design, similar to that of Apple’s other recent models, was retained for this phone as well.
Apple is betting that by introducing new features and making minor design changes, consumers would continue to spend more money with the company’s products. The approach has proven effective over a lengthy period of time. After 14 years on the market, the iPhone continues to be one of the world’s best-selling devices and the focal point of Apple’s commercial strategy.
That success may be attributed in part to Apple’s ability to cultivate a very devoted client base, as well as to the fact that the company has designed its products in such a manner that it makes it difficult for consumers to move to competitors like as Samsung and Google. In addition, the iPhone continues to be one of the finest smartphones available on the market in a number of categories, including camera technology and screen quality.
Due to Apple’s dominance in the smartphone market, the company has come under increasing scrutiny and criticism from app developers as well as regulators and legislators. A company’s ability to function without an iPhone app has become a need for many organisations, which has allowed Apple to create an immense business by collecting a commission of up to 30% on certain software purchases.
However, in recent years, this approach has been at the heart of a number of legal and regulatory issues. Last week, a federal court allowed Apple to allow app developers to link users to alternative payment methods inside their applications, potentially allowing them to avoid paying Apple’s fee on such transactions. App Store practises are being investigated by regulators in the United States, Europe, and India as well as other jurisdictions.