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Wednesday, August 10, 2022

Meta and Salesforce provide two very different perspectives on the metaverse

Meta, the parent corporation of Facebook, chose the metaverse as the setting for their Super Bowl advertisement. During the commercial, an animatronic dog and its companion, a pink-tentacled monster, are separated in their physical world but reunited via the use of the company’s Quest 2 virtual reality headsets.

The stock of Meta dropped sharply last week, in part because the firm reported that it had spent $10 billion on its vision of the metaverse, a next-generation internet of shared online environments and experiences, leading its earnings to plummet.

Recruiting Matthew McConaughey to advocate for a realistic alternative to the metaverse is a smart business decision for the software company Salesforce. A hot-air balloon ride above the San Francisco Bay Area is seen in the company’s second Super Bowl advertisement, which is titled “#TeamEarth.” In it, the actor takes aim at Meta CEO Mark Zuckerberg and SpaceX CEO Elon Musk, without identifying them.

We should remain here and repair our own, Mr. McConaughey adds, while everyone else is looking to the metaverse and Mars for answers.

Salesforce CEO Marc Benioff was heavily engaged in the creation of the advertisement, according to Sarah Franklin, the company’s chief marketing officer.

‘We’ve had enough fluffy razzle-dazzle in the globe – it’s time to get serious and concentrate on preserving the earth, helping our society, and assisting our towns and small businesses,’ she added. We have a tremendous amount of interest from individuals from all walks of life, which makes the Super Bowl a wonderful platform on which to make an investment.”

Anheuser-longstanding Busch’s exclusivity agreement with the National Football League prevented Miller Lite from airing a Super Bowl commercial during the game’s commercial break. Instead, the beer company created an interactive digital tavern serving up virtual pool, virtual beer, and realistic expectations in the metaverse, which was released during game time.

In the words of Ari Weiss, worldwide chief executive officer of DDB Worldwide (the agency that created the Meta Lite Bar), “We’re not taking ourselves too seriously with this.” “The metaverse is not going to rescue the planet, or at least not at this time,” says the author.

Jonathan James
I serve as a Senior Executive Journalist of The National Era
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