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Sunday, May 19, 2024

The European Union has established new internet laws for Google, Meta, and other digital companies

According to new web guidelines agreed on Saturday by European Union countries and EU legislators, Alphabet unit Google, Meta, and other large online platforms must do more to deal with illegal content material or face hefty fines. Alphabet unit Google, Meta, and different large online platforms must do more to deal with illegal content material or face hefty fines.

After more than 16 hours of discussions, a deal was finally reached on the matter. According to EU antitrust boss Margrethe Vestager, the Digital Providers Act (DSA) is the second prong of her strategy to rein in Alphabet company Google, Meta and other US internet companies.

Last month, she won support from the European Union’s 27 member countries as well as legislators for groundbreaking recommendations known as the Digital Markets Act (DMA), which would compel Google, Amazon, Apple, Meta, and Microsoft to reform their key corporate operations in the European Union.

“We’ve reached an agreement on the Digital Providers Act: The Digital Providers Act will ensure that what is illegal offline can be recognised and dealt with as unlawful online – not as a slogan, but as fact,” Vestager declared in a tweet.

Dita Charanzova, an EU legislator who had been advocating for such standards for eight years, expressed her delight at the resolution.

Google claimed in a release that “since the rule has been finalised and implemented, the most important elements will be taken into consideration.” We are looking forward to working with policymakers to ensure that the remaining technical details of the regulation are correct in order to ensure that the legislation works for everyone.”

Businesses who violate the DSA’s foundations may be fined up to 6 percent of their global revenue, and those that repeatedly violate the DSA’s foundations may be barred from doing business in the EU.

The new criteria prohibit targeted advertising directed at children or advertising that is based on sensitive information such as religious beliefs, gender, ethnicity, or political beliefs. Dark patterns, which are strategies used to trick people into providing personal information to businesses on the internet, may also be forbidden under the law.

Extremely large online platforms and search engines such as Google will almost certainly be necessary to take special precautions during a crisis situation. The relocation was prompted by Russia’s invasion of Ukraine and the dissemination of false information that followed.

Regulations and researchers may well require corporations to disclose up information about their algorithms to authorities and researchers in the future.

Businesses will also be charged a yearly fee of up to 0.05 percent of their global annual revenue to cover the costs of monitoring their compliance with the requirements.

Martin Schirdewan, an EU senator, has criticised the exception offered to medium-sized businesses. Because of the large number of companies that fit under this criteria in the digital industry, the exemption is considered to be a “loophole,” according to him.

The DSA will most likely become effective in 2024.

David Faber
David Faber
I am a Business Journalist of The National Era
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