Instagram, which is owned by Meta, and YouTube, which is owned by Google, have both adopted new features to prevent cross-platform sharing of short videos inside their own apps in response to the spectacular success of the Chinese short-form video site TikTok.
When users attempt to save an edited clip to their iPhones using Instagram Reels, the audio component of the clip mysteriously vanishes, according to user complaints.
TikTok users have lately had the ability to download clips complete with audio and utilise them in their videos.
The creators may still share the same Reels video to TikTok, but they must first upload the video to Instagram, modify it there, and then download the edited clip before sending it over to TikTok, according to a story published late on Thursday.
On the other side, video makers who choose to upload their work to YouTube Shorts will be unable to cross-post their work to other applications or download their own videos without first adding a “YouTube watermark.”
“If you’re a creator who downloads your Shorts from YouTube Studio to share across other platforms, you’ll now discover a watermark applied to your downloaded video,” YouTube stated in an update. “This watermark will remain even after you delete it from your device.”
According to the statement made by the firm, “We’ve added a watermark to the Shorts you download so that your viewers can know that the material you’re sharing across platforms can be found on YouTube Shorts.”
The new YouTube Shorts feature will be made available on desktop over the course of the next few weeks, and the business has plans to make it available on mobile devices within the next few months.